This Tuesday, Donald Trump’s technology company announced that it will launch a shareholder rewards token on February 2. CEO Devin Nunes reported that this digital asset will be distributed through a partnership with Crypto.com and aims to boost engagement among DJT investors, provided they meet specific direct ownership criteria as of the record date.
However, the program includes a technical “catch”: only beneficial owners who do not object to being identified (NOBO) or those who register their shares directly will be able to claim the asset without complications. This token, likely operating on the Cronos network, will have no monetary value or ownership rights, functioning exclusively as a loyalty tool to access benefits on Truth Social and Truth+.
Investors should pay close attention to the allocation details published after the deadline to ensure their brokers do not classify them as Objecting Beneficial Owners (OBO). The market will closely monitor the performance of DJT shares, which have already reacted with a 3.1% gain, while the company utilizes this technology to gain a clearer picture of its institutional and retail shareholder base.
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