TL;DR
- Tether has partnered with Rumble to expand the reach of its USAT stablecoin in the United States, leveraging Rumble’s 51 million monthly active users.
- The $775 million investment gives Tether a 48% stake in the platform, ensuring significant influence.
- USAT, a dollar-backed stablecoin compliant with U.S. regulations, is scheduled to be integrated into a Rumble-powered crypto wallet later this year, aiming to capture a large share of the American digital dollar market.
Tether Holdings SA is taking a major step to strengthen its U.S. presence by partnering with video streaming platform Rumble Inc., according to announcements made at the Token2049 conference in Singapore. The collaboration will see Rumble introduce a crypto wallet featuring USAT alongside other stablecoins, set to launch later this year.
Major User Base Offers Strategic Advantage
Rumble, known for its 51 million monthly active users, offers Tether a platform to rapidly scale USAT adoption. CEO Paolo Ardoino emphasized that this user base provides a competitive edge in comparison to other digital currency platforms currently operating in the U.S. market. Bloomberg reports that Tether owns a 48% stake in Rumble, following a $775 million investment in 2024, giving it considerable influence over the video-sharing company.
USAT is designed specifically for U.S. users, complying with federal regulations and overseen by CEO Bo Hines, a former Executive Director of the White House Crypto Council. The USAT team will operate from Charlotte, North Carolina, positioning the stablecoin firmly within the American financial ecosystem. Tether continues to generate revenue by investing the reserves backing USDT into U.S. Treasuries and similar assets, reporting $4.9 billion in profit for the second quarter.
Tether Expands Into Emerging Technologies and Markets
With USDT remaining the largest stablecoin, Tether is pursuing a valuation of approximately $500 billion and exploring new frontiers in artificial intelligence and emerging markets. The company is hiring specialists to develop AI-powered tools, including offline translation apps for regions with limited internet access, especially in Africa and South America.
Rumble’s founder and CEO, Chris Pavlovski, retains a controlling stake and highlighted that the partnership with Tether equips Rumble for the next phase of growth. The collaboration coincides with a broader surge in the U.S. stablecoin sector following new federal regulations, reflecting a renewed confidence in regulated digital currencies. Analysts predict that USAT could rapidly gain traction among American users, further solidifying Tether’s dominance in the digital dollar ecosystem.
The integration of USAT into Rumble’s platform, combined with Tether’s ambitious expansion strategy, marks a significant push to mainstream regulated stablecoins in the United States while exploring the intersection of digital finance and innovative technologies.
