Strive, through its President and CEO Matt Cole, demanded clear definitions from MSCI regarding its methodological proposal on “operating assets,” which could exclude companies with Bitcoin-based corporate treasuries from its prestigious stock indices. Cole warned that the consultation’s core term is ambiguous and requested transparent parameters for companies integrating digital assets into active business models, such as lending, wealth management, and structured finance.
The dispute directly impacts Bitcoin treasury companies such as Strategy or Metaplanet, which were flagged for potential exclusion in preliminary simulations by MSCI. Strive argues that automatically classifying BTC as a non-operating asset ignores its functional role in corporate operations, while also causing distortions between accounting standards such as US GAAP and IFRS.
The MSCI public consultation will remain open until September 30, 2026, and its official conclusions will be unveiled on October 16. The outcome will determine whether these corporations remain in key global indices starting with the November 2026 review.
Source: https://strive.com/documents/2026-09-25-strive-msci-consultation-comments.pdf
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