TL;DR
- Sony is boosting the development of Web3 apps and games with its new incubator, Soneium For All, in partnership with Astar Network and Startale Cloud Services.
- The initiative supports projects built on its layer-2 blockchain, which already has over 7 million users.
- Selected developers will gain access to strategic investment through the Sony Innovation Fund.
Sony continues to deepen its commitment to the crypto space with the announcement of “Soneium For All”, a new incubation program scheduled to begin operations in the third quarter of 2025. The program is designed to accelerate the development of entertainment and consumer-focused applications within the Soneium ecosystem, Sony’s own Ethereum-based layer-2 blockchain optimized for scalability.
With over 1.5 million daily transactions and supported by major intellectual properties such as “Solo Leveling”, “Ghost in the Shell”, and “aibo”, the Soneium network is positioning itself as the ideal environment for developers looking to build high-quality Web3 experiences. Its already established infrastructure, combined with institutional backing and access to Sony’s global brand visibility, makes this incubator a real gateway to widespread adoption of blockchain in entertainment and beyond.
Open Technology For Global Projects
The program offers a strong technical foundation thanks to its use of the Optimism OP stack, enabling fast and low-cost transactions without sacrificing Ethereum’s security. Selected participants will gain access to personalized mentoring, exposure through Soneium’s official media channels, strategic guidance to refine their business models, and a fast-track route to user acquisition and scalability.
An additional advantage is the investment support from the Sony Innovation Fund, which not only provides direct funding but also opens the door to longer-term collaboration. This effort links traditional corporate strength with the innovative potential of the blockchain space, encouraging a tech evolution centered on real user value and economic empowerment.
Collaborations That Enhance Innovation
The program also enjoys the technical and financial backing of Astar Network and Startale Cloud Services. Developers who integrate ASTR as a utility or payment layer within their applications will be eligible for grants of up to $60,000. According to Maarten Henskens from the Astar Foundation, this collaboration further reinforces the ecosystem by promoting practical use of the ASTR token in high-traffic, functioning environments.
Applications opened on June 9, with selected projects to be announced in late July and initial deployments following soon after. With this initiative, Sony signals its ambition to lead the digital future through a strategy that combines creativity, technology, and business insight, all empowered by blockchain.
