TL;DR
- Snoop Dogg’s Telegram Gifts drop moved all 996,000 NFTs in 30 minutes, raking in $12 million and lifting global NFT volume by 7.75%.
- Five scarcity tiers, from $3 base editions to $150 premium “Westside Sign” tokens, each sold out in under two minutes.
- Since January, Telegram Gifts has grown into a $200 million+ marketplace with $122 million in trading volume and built-in “wearable” NFT profiles.
When Snoop Dogg unveiled his Telegram Gifts collection on July 9, fans logged in expecting a glimpse of his signature style. What they got was nearly one million unique NFTs vanishing in just half an hour, and a staggering $12 million in sales. Telegram’s CEO, Pavel Durov, marked the achievement, highlighting a 7.75 percent increase in worldwide NFT volume as the decline exceeded predictions.
🎤 @SnoopDogg’s digital collectibles drop on Telegram sold out in just 30 minutes today, generating $12M in sales. Nearly 1M unique NFTs inspired by Snoop’s iconic style. Blockchain minting and the secondary market go live in 21 days. It’s going to be wild. pic.twitter.com/DeinT5C2f4
— Pavel Durov (@durov) July 9, 2025
Record-Breaking Launch and Sales Figures
Based on the TON blockchain, the set of 996,000 “digital gifts” was completely sold out in just 30 minutes. In that window, buyers snapped up everything from premium collectibles to entry-level tokens, netting Snoop Dogg and Telegram a combined $12 million. This event stands as one of 2025’s fastest and most lucrative celebrity NFT drops, proving that strong IP and community hype can reignite a cooled market.
Five-Tiered Collection and Split-Second Sellouts
The launch featured five scarcity tiers tailored for a range of budgets and collectors’ tastes. The exclusive Westside Sign tier, consisting of 12,000 NFTs priced at 10,000 TON each (approximately $150), was completely sold out in just 1 minute and 47 seconds. Its sibling, Low Rider tier (24,000 NFTs at 5,000 TON, $75), followed in 1 minute 52 seconds.
Mid-range Snoop Cigar tokens (120,000 at 1,000 TON, $15), Swag Bags (240,000 at 500 TON, $7.50), and the mass-market base edition (600,000 at 200 TON, $3) all cleared inventory before the thirty-minute mark.
Telegram Gifts Platform’s Rising Dominance
Since debuting on January 3, the Telegram Gifts marketplace has matured into a powerhouse. With tokenized collections now valued at over $200 million and $122 million in trading volume, Telegram integrates these NFTs directly into user profiles, complete with “wearable” stickers.
Pre-launch banter between Durov and Snoop, plus data from TON’s Zenith lead tracking rapid sellout rates, fueled excitement and underscored Telegram’s pull for “degen” crypto communities. This Telegram success caps a decade of Snoop’s blockchain ventures: from accepting Bitcoin in 2013 and his March 2021 “A Journey with the Dogg” drop to building Snoopverse in The Sandbox and the 2023 Passport Series.
