TL;DR
- Bitcoin Purchase: Strategy acquired 3,015 BTC for $204.1 million, lifting its holdings to 720,737 BTC at an average cost of $75,985 per coin.
- Funding Strategy: The company raised $237.1 million through equity sales, including over 1.7 million Class A shares and additional preferred stock, to support its latest buying round.
- Market Context: Bitcoin traded near $66,000, leaving Strategy with an unrealized loss, while community reactions praised the move as a strong conviction, and the firm increased its preferred stock dividend rate to 11.50%.
Strategy has confirmed another major Bitcoin purchase, marking a new milestone in its long-running accumulation strategy. The company acquired 3,015 BTC for $204.1 million, a move that quickly drew reactions across social platforms. Many users framed the purchase as a sign of confidence, especially after Michael Saylor hinted at a new acquisition the day before. With this latest transaction, Strategy’s holdings have climbed to 720,737 BTC, reinforcing its position as the largest corporate holder of the asset.
Strategy has acquired 3,015 BTC for ~$204.1 million at ~$67,700 per bitcoin. As of 3/1/2026, we hodl 720,737 $BTC acquired for ~$54.77 billion at ~$75,985 per bitcoin. $MSTR $STRC https://t.co/rqDIhlUDNx
— Michael Saylor (@saylor) March 2, 2026
Fresh Purchase Pushes Treasury Beyond 720,000 BTC
According to a Form 8-K filed with the SEC, the company executed its latest buying round between February 23 and March 1, 2026. The average purchase price landed at $67,700 per coin, including fees and expenses. This pushed the firm’s total Bitcoin spending to $54.77 billion, with an average cost of $75,985 per BTC. Despite the scale of its holdings, the company remains in an unrealized loss position, as Bitcoin was trading near $66,000 at press time. Even so, the purchase was widely interpreted as a continuation of Strategy’s long-term conviction.
Market Reaction and Community Support
Online responses to Saylor’s announcement were largely supportive. Several users described the move as “conviction, not hesitation,” especially given the broader macro backdrop. Strategy’s stock had not yet opened for regular trading following weekend geopolitical events, but pre-market data showed a slight 0.5% decline. Analysts expect more volatility once Wall Street opens, as investors digest both the Bitcoin purchase and the company’s updated financial disclosures.
Equity Sales Fund the Latest Acquisition
To support its February buying spree, Strategy tapped its at-the-market equity offering program. The company raised $237.1 million in net proceeds, primarily through the sale of 1,730,563 shares of its Class A Common Stock, generating $229.9 million. An additional $7.1 million came from issuing 71,590 shares of its Variable Rate Series A Perpetual Stretch Preferred Stock. These funds directly supported the company’s continued Bitcoin accumulation strategy.
Alongside the acquisition news, Strategy announced an increase in the annual dividend rate for its Variable Rate Series A Perpetual Stretch Preferred Stock. The rate will rise from 11.25% to 11.50% for monthly periods beginning March 1, 2026. The update reflects the company’s ongoing adjustments to its capital structure as it continues expanding its Bitcoin treasury.
