TL;DR
- PwC CEO Paul Griggs says US regulation, including the GENIUS Act and stablecoin rules, is pushing the firm to lean into stablecoins and tokenization.
- He stresses disciplined expansion, saying PwC has bolstered resources over the last 10 to 12 months as audit and consulting opportunities grow.
- PwC markets services from accounting to wallet management, while Big Four peers expand too, signaling a race to institutionalize crypto services.
PricewaterhouseCoopers is repositioning itself for a more regulated crypto era, and its US chief says stablecoins and tokenization sit at the heart of that shift. CEO Paul Griggs links the change to clearer US rules, citing new leadership at regulators such as the Securities and Exchange Commission and momentum behind stablecoin legislation. He points to the GENIUS Act and related stablecoin rulemaking as drivers of conviction to “lean into” that product and asset class, and argues tokenization of things will keep evolving, meaning PwC must be in the ecosystem. For PwC, the risk-reward balance shifted.
Why PwC Is Leaning In
Griggs describes the move as disciplined scaling rather than a sudden conversion. PwC expanded its crypto business as regulatory signals improved, but he insists the firm will not commit beyond its capacity. “We are never going to lean into a business that we haven’t equipped ourselves to deliver,” he said. Over the last 10 to 12 months, he added, PwC has taken on more opportunities in digital assets and bolstered resources inside and outside the firm, reflecting a capability-led buildout across audit and consulting. He says momentum is rising, yet firm prioritizes control and quality.
That buildout is reflected in what PwC says it can deliver today. The firm lists crypto-related services spanning accounting, cybersecurity, wallet management and regulatory advice, aiming to support both native and traditional players. PwC also says it already serves exchanges, traditional financial institutions trying to enter the sector, and public stakeholders including governments, central banks, regulators and other policymakers. In Griggs’ framing, whether work lands in audit or consulting, “we do all the above in crypto,” and more opportunities are coming its way. The message is clear: demand is broad, and the offering is standardized.
PwC’s posture also fits a broader competitive realignment among large professional-services firms. The other Big Four members, Deloitte, Ernst & Young and KPMG, have likewise started offering crypto-related services, raising expectations for enterprise-grade compliance and assurance. Deloitte offers blockchain strategy and consulting and lists partners such as Ava Labs, Bitwave and Chainalysis in its “blockchain alliances.” Ernst & Young includes crypto strategy and tax support, while KPMG offers crypto audits, cybersecurity services and an advisory network. Across this landscape, PwC is signaling long-term commitment to stablecoins and tokenization. Griggs calls regulation the catalyst, not constraint.
