- Kraken, one of the leading cryptocurrency exchanges in the United States, plans to enter the market for crypto ETF custody.
- The exchange’s drive comes in response to Coinbase’s success in custodying Bitcoin ETFs and aims to capitalize on its industry position to stand out in the Ethereum ETF market.
- The company’s entry into the ETF custody market reflects the growing competition in the crypto sector and is expected to expand investment opportunities and market liquidity.
Competition in the crypto market continues to intensify, and Kraken, one of the leading cryptocurrency exchanges in the United States, has taken a significant step by considering entering the crypto ETF custody market.
This strategic move comes in response to Coinbase’s successful launch of custody services for most newly approved Bitcoin ETFs. With the focus now on Ethereum ETFs, Kraken seeks to leverage its established position in the industry and technical expertise to secure a prominent place in this sector.
🚨SCOOP: The U.S’s second largest #crypto exchange @krakenfx is hoping to get into the #cryptoETF custody game, looking to follow @coinbase which acts as a coin custodian for 8 of the 11 $BTC Spot ETFs.
— Eleanor Terrett (@EleanorTerrett) February 12, 2024
Kraken’s ambition became apparent through its active exploration of opportunities to replicate Coinbase’s success. This approach was reaffirmed with Fox journalist Eleanor Terrett’s publication, who shared information about Kraken’s plans, receiving symbolic backing from the company on social media. By turning its attention to the anticipated Ethereum ETFs, the exchange aims not only to keep pace with Coinbase but also to establish itself as a strong competitor in this emerging field.
Kraken’s tactic of fully engaging in the ETF custody market is an effort to expand its reach and establish itself as a viable alternative to Coinbase. This rivalry is likely to intensify, especially given Coinbase’s solid track record of partnerships with major financial institutions such as BlackRock, Grayscale, and Franklin Templeton, all of which play a crucial role in Ethereum ETF applications.
Kraken Prepares to Position Itself at the Top of the Market if Ethereum ETFs Are Approved
Expectations around Ethereum ETFs have been growing, with major players entering the market. Franklin Templeton’s recent announcement of filing for an Ethereum ETF is a clear sign of the increasing integration of the crypto industry into conventional financial products. Furthermore, the inclusion of an option to participate in ETH transaction validation in Franklin Templeton’s ETF highlights the evolution of the crypto space towards broader adoption and convergence with traditional financial markets.
The availability of Ethereum ETFs is expected to expand investment opportunities and increase market liquidity, providing a more diversified and accessible investment framework for both institutional and retail investors. In this context, the role of platforms like Kraken and Coinbase as key custodians in the ecosystem reinforces their importance in facilitating widespread adoption of cryptocurrencies and their integration into traditional financial markets.