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How Should You Do SEO for a Cryptocurrency Project?

A prospective buyer or investor will most often start their cryptocurrency research with a search engine query for a cryptocurrency, NFT, token, or any other web3 project. To be found in these searches, a project must do both on-page and off-page SEO for its website. This guide will focus on, as the two are inseparable and should be considered holistically when working on ranking a website in google or any other search engine. 

How Should You Do SEO for a Cryptocurrency Project?

On-Page SEO

The first step is to ensure your website is optimized for the search engine. This means using the right keywords, having a fast website, and having high-quality content. 

  1. Website content 

The content on your website must be keyword rich while still being understandable to the average person. It should also be updated frequently, at least once a week. Your blog is a great way to do this, as it allows you to work with keywords naturally without seeming forced. If you have a cryptocurrency, NFT, or token project, some topics your blog could cover include: 

  • The market for your product; 
  • How to use your product; 
  • What problem your product solves; 
  • Comparisons to other products in the space; 
  • Your product’s USP or competitive advantage; 
  • Tutorials on using your product; 
  • The team behind your project; 
  • Tokenomics.

You can find more topics people are interested in by visiting various conferences. Find the entire list of the most noteworthy events in 2023 and choose some that suit you the most.

  1. Keywords

Keywords are the words and phrases people search for in a search engine. They are an essential part of on-page SEO as they tell the search engine what your website is about. To find the right keywords for your website, you can use a keyword research tool like Google Keyword Planner or Ubersuggest. 

  1. Meta tags

Meta tags are snippets of text that describe a page’s content. They are used by the search engine to understand what a page is about and to determine if it is relevant to a user’s search query. The two most important meta tags for SEO are the title tag and meta description. 

The title tag is the text that appears on the search engine’s results page (SERP) for a particular listing. It should be no more than 60 characters and include the keyword you are trying to rank for. 

The meta description is the text that appears below your website title on the search engine results page. It should be no more than 160 characters and include the keyword you are trying to rank for. 

  1. Headings

The headings on a web page are the titles and subtitles that appear at the top of the page. They aid in the breaking up of the text and make it more readable. They also give the search engine an idea of what the page is about. The essential heading is the H1 tag, which is the page title. The H1 tag should include the keyword you are trying to rank for. 

  1. Image alt tags

Image alt tags are snippets of text that describe an image. They are used by the search engine to understand what an image is about and to determine if it is relevant to a user’s search query. The alt tag should include the keyword you are trying to rank for. 

  1. Page speed

The speed at which pages load is referred to as page speed. It is a ranking factor for the search engine as it is an indicator of user experience. A fast website will keep users engaged and reduce the number of people who bounce from the site. To improve your website’s page speed, you can: 

  • Optimize images by reducing their size; 
  • Minimize HTTP requests;
  • Enable browser caching; 
  • Use a content delivery network (CDN). 

  1. Mobile-friendliness

Mobile friendliness is the ability of a website to be used on a mobile device. It is a ranking factor for the search engine as more and more people are using their mobile devices to search the internet. To make sure your website is mobile-friendly, you can: 

  • Use responsive design; 
  • Avoid using Flash; 
  • Use large font sizes; 
  • Make sure the website is easy to navigate. 

Off-Page SEO

Off-page SEO is acquiring other websites to link back to yours. This is done by creating high-quality content that other people want to link to, or by reaching out to other websites and asking them to link to your content. The more high-quality links you have, the higher your website will rank in the search engine. 

  1. Social media

Social media is a great way to get people to link to your content. When you share your content on social media, ensure to use engaging titles and descriptions and include a link to your website. 

  1. Guest blogging

You may also use blog posts for social media exposure. Blogging about another website is referred to as blog commenting or blog posting. This is a fantastic way to gain exposure for your website while also developing relationships with other bloggers in your niche. When you guest blog, include a link to your website in your author bio. 

  1. Forum marketing

Forum marketing is an excellent way to grow the visibility of your website and build relationships with other people in your industry. Include a link to your website in your signature whenever you post on online forums.

  1. Directory listings

Directory listings are websites that list businesses in a particular category. Getting your website listed on these websites is a great way to attract the target audience in no time. 

  1. Local citations

When your business is mentioned online, that’s called a local citation. These can include your business name, address, and phone number. Getting your website listed on these websites is a great way to increase the recognition of your brand.

In Conclusion

SEO is a complex and ever-changing field, but the basics remain the same. By optimizing your website for the search engine, you can increase your website’s visibility and traffic. The first step is understanding how the search engine works and what factors influence your website’s ranking. Once you have a solid understanding of this, you can start implementing SEO techniques to improve your website’s ranking.


Press releases or guest posts published by Crypto Economy have sent by companies or their representatives. Crypto Economy is not part of any of these agencies, projects or platforms. At Crypto Economy we do not give investment advice and encourage our readers to do their own research.

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