TL;DR:
- Great Estate Blockchain is turning historic landmarks into boutique accommodations with crypto tokens tied to their cultural value.
- The intangible value of these properties is estimated to exceed $1 trillion in the US.
- The company plans to scale its model following a successful renovation of a pilot property and the launch of a token presale.
Great Estate Blockchain, formerly known as Vaycaychella, has announced the launch of an innovative platform that seeks to unlock the intangible value of historic landmarks through the use of blockchain technology and cryptocurrencies. The company estimates that the value of this asset could exceed $1 trillion in the United States. There are an estimated 1.5 million properties listed on the National Register of Historic Places, each with an estimated intangible value of $100,000, representing a significant market opportunity.
Heritage tokenization: a bet between history and blockchain
Great Estate Blockchain’s strategy is to convert these historic monuments into boutique short-stay accommodations, such as those offered on platforms like Airbnb. In addition, cryptographic tokens linked to the cultural and experiential value of each property will be issued. According to CEO Jason Armstrong, “every Airbnb guest is a potential token buyer, and every token holder is a potential guest.” This vision seeks to integrate the experience economy with the real estate market and blockchain technology.
The company acquired a technology firm specializing in cryptocurrency exchange solutions in March 2022. Following a restructuring in 2024 and the renovation of a pilot property, Great Estate Blockchain is ready to scale its strategy. A new website has been launched and opportunities for token presales have been announced in the coming weeks.
The project positions VAYK at the intersection of real estate, the creator economy, and the crypto world. The challenge will be to convince investors and token buyers of the real value of under-monetized historic sites and to maintain sustainable growth beyond the initial pilot. With shares trading at $0.0015, the company seeks to transform a traditional niche into a digitizable and globally accessible economic experience.
