The 2026 Global Family Office Report by JPMorgan Private Bank reveals that the vast majority of family wealth management offices are maintaining their distance from digital assets. The study, conducted among 333 institutions with an average net worth of $1.6 billion, shows that 89% of these firms hold no exposure to cryptocurrencies in their portfolios. Natacha Minnit, Global Co-Head of the Family Office Practice at the bank, highlighted that despite the media narrative and market hype, these entities prefer to remain cautious.
This lack of interest has been heightened by extreme volatility in recent days and drastic market crashes, reinforcing the perception of risk within the institutional sector. The report underscores an internal debate at JPMorgan regarding the actual role of digital assets, questioning their inconsistent correlation with other assets and their utility as a hedge. Currently, these firms prioritize traditional assets, allocating 75% of their capital to public equities and private investment funds.
In summary, the sector appears more inclined toward technological innovation than digital currencies; while only 17% plan to prioritize cryptocurrencies, a solid 65% plan to invest in Artificial Intelligence. Analysts suggest monitoring whether regulatory maturity or price stabilization can eventually attract this institutional capital, which currently remains on the sidelines. The primary focus will continue to be on large-cap equities and lower-risk alternative strategies.
Source:https://privatebank.jpmorgan.com/nam/en/insights/reports/2026-family-office-report
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