TL;DR
- A new euro stablecoin called EURAU has been launched by AllUnity, backed by DWS, Flow Traders, and Galaxy Digital.
- Fully collateralized with reserves in multiple European banks, EURAU is designed to comply with EU crypto regulations under MiCA.
- AllUnity aims for widespread adoption, targeting corporate payment systems and listing the token first on Bullish exchange.
AllUnity, the joint venture supported by Deutsche Bank’s asset management arm DWS, Dutch market maker Flow Traders, and crypto financial firm Galaxy Digital, has unveiled EURAU, a fully backed euro stablecoin. The token, live on the Ethereum blockchain, is positioned as a trustworthy alternative for euro-pegged digital transactions and payments in a market still dominated by dollar-based stablecoins and traditional bank transfers.
Regulated Status Sets EURAU Apart
What differentiates EURAU from other euro stablecoins is its commitment to robust regulatory alignment. Earlier this month, AllUnity secured an e-money license from BaFin, Germany’s top financial watchdog. This places EURAU firmly under Europe’s MiCA framework, which has become a benchmark for legal clarity in crypto markets. Reserves for EURAU are held across reputable European banks, strengthening its transparency and appeal for risk-conscious institutions and corporate finance departments.
Unlike prior euro stablecoins that struggled to gain traction, AllUnity wants to embed EURAU directly into the cash management infrastructure of major corporations. CEO Alexander Höptner shared that the company is already in active talks with 30 firms about integrating EURAU for everyday payments. This move hints at a broader ambition to expand stablecoin usage far beyond crypto trading desks and into real business operations.
Competition Heats Up In Euro Stablecoin Race
So far, dollar stablecoins like Tether’s USDT and Circle’s USDC have dominated with massive volumes, while euro-tied tokens have remained niche. Data shows there are roughly 20 active euro stablecoins today, with Circle’s EURC leading at about $209 million in circulation. Societe Generale’s crypto arm also launched EURCV last year, but it has yet to scale significantly.
With Bullish as its first exchange partner, EURAU aims to capture liquidity while proving itself as a credible payment solution for cross-border settlements and corporate treasury flows. Global players like PayPal and Robinhood have also signaled interest in stablecoins, but the euro segment has been waiting for a regulated, neutral option to gain real ground.
AllUnity believes EURAU’s independent structure and multi-bank backing could deliver exactly that. If corporate adoption follows through, it could pave the way for euro stablecoins to finally challenge the dollar’s stablecoin dominance and help modernize payment rails across Europe.
