Coinpayments, the world-known crypto payments provider, has appointed veteran tech marketer and entrepreneur Ray Torresan as its Chief Marketing Officer (CMO) to lead the new branding and global growth.
The recent announcement follows the new branding for Coinpayments. On July 1, the payment processor announced its new branding as part of its strategic growth in 2020. This appointment is also a part of this growth plan. “Under Mr. Torresan’s direction, CoinPayments is embarking upon a complete rebrand and will greatly increase its ongoing marketing activities to support exponential revenue growth targets,” reads the announcement.
Jason Butcher, CEO of Coinpayments, said:
“Ray and I go back a long time and it’s great to be working with him again. deep understanding of qualitative and quantitative marketing and his mastery of brand dynamics is unparalleled. CoinPayments will benefit greatly from Ray’s leadership and expertise as we work toward aggressive growth plans this year.”
Coinpayments would benefit from Ray Torresan’s vast experience in tech marketing and entrepreneurship. He started his professional career in 1986 as president of TCI Communication Inc. In 1998 he co-founded MindfulEye, a software development company that created linguistic-based technologies that monitored and summarized online content. Then in September 2010, he co-founded Institute B, venture capital, and social venture incubator.
In 2015, Torresan founded a digital marketing company specialized in e-commerce, Archive Digital. He also served several companies as a director and strategic advisor. His 24 years of experience in different industries will fuel Coinpaymemts’ marketing activities to meet exponential revenue growth targets.
Mr. Torresan, on his appointment, commented:
“CoinPayments is one of the most ambitious companies I’ve ever worked with, and the opportunity to build on this global foundation is truly compelling. 2020 will be a year with dozens of milestones: from top-tier partnerships to a refreshed brand and a renewed focus on data-driven marketing. My goal is to tie all of those elements together into a cohesive marketing strategy that will meet the significant growth goals we’ve set as a firm.”
Coinpayments, founded in 2013, is an integrated payment gateway for cryptocurrencies that offers payment solutions in more than 1900 digital assets. The company offers several payment solutions that include APIs, shopping cart plugins, and digital wallets to merchants and eCommerce platform providers. It claims to have transacted more than $5 billion worth of digital assets to date.