Ferrari announced a collaboration with Conio to integrate blockchain technology into its operations, aiming to bridge the luxury automotive world with Web3 innovation. The partnership was revealed this week through a joint statement, marking Ferrari’s latest step into digital transformation.
According to the announcement, the partnership focuses on using blockchain to enhance vehicle traceability, ownership records, and digital collectibles tied to Ferrari’s racing heritage. Conio, an Italian fintech specializing in digital asset custody, will provide the infrastructure to ensure transparency and security in blockchain applications. This follows Ferrari’s recent initiative to attract a younger, tech-savvy generation through AI-driven projects and crypto-based auctions, including a 2023 Le Mans-winning car being offered via blockchain bidding.
Both companies plan to expand blockchain integration into future Ferrari projects, emphasizing compliance, data security, and luxury-brand exclusivity. Ferrari said more announcements are expected ahead of the 2026 racing season, as the company explores further applications in both digital assets and customer engagement.
Source: Ferrari via Reuters
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