Brian Armstrong, the CEO of Coinbase, a leading American cryptocurrency exchange, has acknowledged the existing user experience (UX) challenges within the exchange application. On the 14th of August, he openly commented on the impact of the ‘Onchain Summer‘ event on the user interface and overall experience offered by the company’s app.
One thing #OnchainSummer is exposing is just how broken our UX is in the main Coinbase app for NFTs, Dapps, and L2s today. Sorry to say, but true.
If we face truth, we can get motivated to improve it. These need to be first class experiences, and #OnchainSummer is a great impetus…
— Brian Armstrong 🛡️ (@brian_armstrong) August 13, 2023
Coinbase UX Flaws Revealed During Onchain Summer
The CEO expressed that the current ‘Onchain Summer’ event has spotlighted the inadequacies in the user experience of the main Coinbase app, particularly concerning non-fungible tokens (NFTs), decentralized applications (Dapps), and Layer 2 solutions.
This festival was created to promote the company’s recently built Base network, which has gained popularity for its quick expansion in the cryptocurrency industry. The event honors art, culture, gaming, and community.
Armstrong admitted, “One thing Onchain Summer is exposing is just how broken our UX is in the main Coinbase app for NFTs, Dapps, and L2s today. Sorry to say, but true.”
Furthermore, Brian Armstrong emphasized the significance of providing users with top-notch experiences. He affirmed that the ongoing Onchain Summer serves as a catalyst for the entire Coinbase team to comprehend these challenges personally and work towards resolving them.
He stated, “Users need to have ‘first-class experiences,’ adding that Onchain Summer is a ‘great impetus to have every employee feel that pain ourselves and fix it.'”
He recognized that the Coinbase Wallet has made notable strides in this regard but indicated that there’s room for improvement.
Inviting User Feedback for Improvement
In his attempt to actively engage with the user community, Armstrong called for feedback from individuals who have encountered UX issues. He extended an invitation to users facing any UX-related challenges to share their experiences and suggestions in response to his tweet.
Moreover, he announced that over the next two weeks, Coinbase will roll out rapid updates aimed at addressing the most significant pain points that users encounter within the app.