Binance said on July 1, 2026, that Direct Stocks on Binance crossed $1 billion in U.S. equities acquired within 30 days of its June 1 launch. The product also generated close to $3 billion in trading volume, making stablecoin-settled stock access the headline signal.
The update affects users accessing more than 7,000 U.S. stocks and ETFs alongside crypto in the Binance app. Binance said roughly 73% of direct-stock users came from emerging markets, where traditional brokerage access has often been limited, making global equity participation the product’s sharper question.
The next point to watch is whether early usage continues beyond the first-month burst. Binance said technology holdings represented about 71% of direct-stock holdings, with semiconductors around 48%, so sector concentration and repeat activity become the follow-up tests.
Source: Binance.
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