KuCoin Institutional announced the launch of its Quarterly VIP Level Shield, a new loyalty mechanism designed to give greater stability and protection to VIP5-and-above traders and institutional clients. The company said the framework is meant to cushion top-tier users from abrupt downgrades during short-term swings in trading activity.
The new structure introduces quarterly protection levels and a deferred adjustment model for VIP status. Instead of facing immediate multi-tier downgrades when activity drops below requirements, eligible users will now see reductions capped at no more than one level every 30 days. KuCoin said the change is aimed at high-frequency traders, institutional participants and high-AUM clients that are especially sensitive to sudden fee and privilege changes.
KuCoin framed the move as a structural upgrade to its VIP ecosystem rather than a temporary promotion, with a focus on retaining top-tier clients through market cycles. The next thing to watch is whether the shield strengthens loyalty and stabilizes trading activity among professional users as competition among exchanges for institutional flow continues to intensify.
Source: KuCoin Institutional.
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