TL;DR:
- Base App removes the Farcaster feed to focus exclusively on digital asset exchange.
- The Base Creator Rewards program will end this month after distributing $450,000.
- Jesse Pollak states the decision aims to provide a clearer and more direct user experience.
The Base App, formerly known as Coinbase Wallet, has initiated a profound transformation in its product strategy. Recent announcements reveal that the platform has decided to remove its Farcaster-powered social feed to focus on Base App trading onchain.
The firm seeks to simplify the interface and ensure that users have an optimized tool available for asset exchange. Therefore, the previous “Talk” feed will be replaced by an information flow dedicated exclusively to financial activities and tradable assets.
Additionally, they confirmed that the creator rewards program ends this month. After distributing nearly half a million dollars among 17,000 participants, they now prefer to invest resources in improving the direct exchange infrastructure.
Optimization Strategy: Less Social, More Financial
Base primary contributor Jesse Pollak explained that, while he defended social integration, it is necessary for the application to have a single focus. By removing Farcaster content, they can “do less but much better,” prioritizing speed and efficiency in transactions.
On the other hand, this move coincides with Farcaster’s own restructuring, which recently passed into the hands of Neynar. The decentralized protocol is also pivoting toward wallet services, moving away from its original concept as an independent social network to seek greater profitability.
In summary, the Base App is now positioned as the definitive gateway to the Ethereum Layer 2 ecosystem. With these changes, users looking for Base App trading onchain will find a distraction-free platform designed specifically for the future of decentralized finance.
