Polymarket has solidified its position as the official and exclusive platform for Major League Soccer (MLS) and Soccer United Marketing following the signing of a landmark multi-year partnership. Gary Stevenson, MLS Deputy Commissioner, stated that this alliance aims to integrate innovative engagement formats through real-time data. The deal will grant Polymarket a presence at key events such as the MLS Cup and the All-Star Game, positioning American soccer at the forefront of Web3 technology.
This move marks a milestone in the “Fan Finance” ecosystem, representing the first time a major North American soccer property has formally integrated a decentralized platform into its digital strategy. Following in the footsteps of the NHL, MLS will utilize Polymarket’s odds to enrich live broadcasts and digital content, allowing global market sentiment to be reflected in the user experience.
Moving forward, the market, users, and fans await the implementation of “second-screen” experiences and the strict integrity controls the league will oversee to ensure transparency in event contracts. Polymarket, led by Shayne Coplan, seeks to transform the sports conversation into an interactive and monetizable experience. The market will be watching closely to see how this integration of prediction markets influences viewership metrics and the mass adoption of decentralized tools in professional sports.
Source:https://x.com/Polymarket/status/2015868386140397814
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