TLDR:
- Pump.fun launches “Callouts,” a social tool to alert followers about new tokens.
- CEO Alon Cohen will conduct a live test by selecting a low-market-cap asset.
- The platform records over 30,000 daily launches despite market volatility.
The popular Solana-based memecoin launchpad, Pump.fun, has rolled out a social feature that is already sparking debate within the crypto ecosystem. The new Pump.fun Callouts feature allows users to send push notifications to all their followers to alert them about a specific token.
callouts are here! 🔥
— Pump.fun (@Pumpfun) January 15, 2026
– call a coin once every 6 hours
– alert ALL of your followers via push notifications
– level up on the global caller leaderboard
it's time to win with the pump fun mobile app, download now 👇🏻 pic.twitter.com/Zc9OlJt8Gg
This function aims to streamline the discovery of early-stage assets. In this regard, the firm’s founder, Alon Cohen, announced that he will personally use the Pump.fun Callouts feature to highlight a low-cap token as a real-time performance test.
To encourage competitiveness, the tool includes a global leaderboard system based on audience engagement. In this way, the Pump.fun Callouts feature integrates a reputation layer that directly links a profile’s visibility to its on-chain activity.

Security and Structural Changes in the Memecoin Ecosystem
It is worth noting that the announcement raised certain doubts regarding account security and the risk of market manipulation. Despite these concerns, there are no records of Cohen’s official profile being compromised, bolstering confidence in the Pump.fun Callouts feature.
In parallel, the platform has implemented deep changes to its fee structure and creator tools. These updates, alongside the Pump.fun Callouts feature, are part of an effort to foster accountability and long-term commitment from developers.
Currently, Pump.fun remains one of the most active protocols, with over 30,000 new tokens created in the last 24 hours. Therefore, the Pump.fun Callouts feature arrives at a time of high demand, with daily transaction volumes exceeding $113 million.
In summary, the integration of advanced social tools could redefine the meme economy. The Pump.fun Callouts feature is positioning itself as a key catalyst for liquidity, provided that the transparency standards demanded by the community are maintained.




