TL;DR:
- Visa launches Stablecoins Advisory Practice inside Visa Consulting & Analytics to help banks, fintechs and enterprises deploy stablecoin treasury solutions.
- Early partners, including Navy Federal Credit Union, VyStar and Pathward, explore cost efficient cross border transfers, B2B flows and liquidity management.
- Building on USDC settlement pilots, Visa now supports over 130 stablecoin-linked card programs across more than 40 countries, processing about $3.5 billion in annual settlement volume, each year globally.
Visa is escalating its presence in digital assets, launching a dedicated Stablecoins Advisory Practice within Visa Consulting & Analytics to guide clients on stablecoin strategy and implementation. The division will work with banks, fintech firms, merchants and global enterprises to assess market opportunities, design go to market plans and embed stablecoin enabled payment and treasury solutions, drawing on Visa’s position as the world’s largest payments network to help translate crypto infrastructure into daily practical use cases.
New advisory practice targets cross border payments and treasury flows
Visa says the offering combines its payments expertise with crypto market insight, arriving at a moment when stablecoin market capitalization has surpassed $300 billion and demand for clearer playbooks is rising. Global Head of Visa Consulting & Analytics Carl Rutstein framed growth as the core objective of the expansion, noting that Visa’s work in this area addresses a need for firms looking to harness stablecoins.
The advisory unit is already working with early partners, including Navy Federal Credit Union, VyStar Credit Union and Pathward, which are exploring stablecoin use cases from cost efficient cross border payments to new treasury and liquidity management models. Clients are evaluating how stablecoins might support business to business flows or transactions in countries with unstable currencies, while relying on Visa for help with strategy, technology, operations and execution around this emerging rail in multiple markets worldwide.
Stablecoins are marketed as a less volatile corner of crypto, designed to maintain value by being pegged to assets such as the US dollar or, in some cases, commodities like gold at or near a 1:1 ratio. Industry observers link interest to the GENIUS Act signed by US President Donald Trump in July after House passage on July 17, 2025, which set clear standards for issuing stablecoins and spurred PayPal and Mastercard to expand new offerings.
Rutstein acknowledged that not every institution will adopt stablecoins, but expects the Stablecoins Advisory Practice to grow to hundreds of customers as more firms test the technology in their business models. Visa, which piloted USDC settlement in 2023, runs over 130 stablecoin linked programs in more than 40 countries and processes $3.5 billion in annual settlement volume, while Navy Federal Credit Union says stablecoins can accelerate payments, lower costs and deliver value to 15 million members.
