TL;DR
- Fang consolidates his control over AsiaStrategy (SORA) through a new ownership agreement.
- The company maintains its Bitcoin treasury strategy in Asia, with an initial 30 BTC.
- AsiaStrategy has begun rewarding VIP watch clients with Bitcoin gift cards.
Jason Fang, CEO of Sora Ventures, is now the largest shareholder of AsiaStrategy (Nasdaq: SORA), according to a company statement issued on November 10. The change comes after a modification in the ownership structure of the firm’s main shareholder, Pride River Limited, formalized in an agreement on November 7.
According to the terms, the stake in Pride River will be restructured, granting Fang-aligned entities (Sora Vision Limited and Sora Ventures II Master Fund) a combined majority effective interest. Despite the consolidation of control by Fang, who already serves as board chairman, AsiaStrategy stated that this update does not alter the company’s management, operations, or strategy.
AsiaStrategy, formerly a luxury watch distributor, pivoted its business model in 2025 to become a listed institutional strategy and Bitcoin treasury vehicle in Asia. The firm, which uses Anchorage Digital as its custodian, maintains an initial declared balance of 30 BTC with plans to scale this position, seeking to build a large regional Bitcoin position, similar to the thesis popularized by U.S. companies.
The Dual Strategy: Luxury Watches and Bitcoin Treasury
AsiaStrategy announced it has purchased Bitcoin gift cards to reward its VIP watch clients. This tactic aligns retail flows with the company’s long-term BTC accumulation goals and follows a $10 million convertible investment from WiseLink in August 2025 to fund the pivot.
The firm has reiterated its mandate to connect U.S. custody infrastructure with Asian distribution, also investing in other regional firms in the sector like Metaplanet. Market participants will now watch for future regulatory filings following the transaction’s close to monitor the speed at which Jason Fang, AsiaStrategy’s largest shareholder, accelerates Bitcoin accumulation on SORA’s balance sheet.
