TL;DR
- Strategic Partnership: Animoca Brands has partnered with LayerZero Labs to integrate LayerZero’s omnichain interoperability protocol into its ecosystem. This collaboration aims to enhance user and developer experiences across digital content, gaming, and entertainment.
- Leveraging Animoca Brands’ Network: LayerZero will be the preferred interoperability solution for Animoca Brands’ projects, including Mocaverse and Open Campus. These initiatives will benefit from LayerZero’s OFT standard, promoting seamless cross-chain interactions.
- Community Engagement and Gaming: The partnership includes community events, hackathons, and educational initiatives to raise awareness about interoperability.
Hong Kong-based gaming firm Animoca Brands has entered into a strategic partnership with LayerZero Labs, the team behind the omnichain interoperability protocol LayerZero.
The collaboration aims to position LayerZero as the default interoperability solution for Animoca Brands’ ecosystem, enhancing user and developer experiences across digital content, gaming, entertainment, and other blockchain-based domains.
Leveraging Animoca Brands’ Network
Under this multi-year partnership, LayerZero will serve as the preferred interoperability solution for Animoca Brands’ projects and subsidiaries. Notably, two key initiatives within Animoca Brands’ portfolio have already adopted LayerZero’s Omnichain Fungible Token (OFT) standard:
- Mocaverse: A marquee growth network with an interoperable infrastructure layer that includes Account, Identity, Reputation, and PointFi systems.
- Open Campus: A decentralized education protocol backed by Animoca Brands.
Community Engagement and Education
In addition to technical integration, Animoca Brands and LayerZero Foundation will collaborate on community events, hackathons, and educational initiatives. Their goal is to deepen understanding and raise awareness about interoperability and LayerZero’s technologies.
Gaming and Web3 Experiences
Gaming represents one of the largest digital economies globally, with over 3.4 billion gamers (according to Newzoo). By partnering with LayerZero, Animoca Brands aims to provide seamless Web3 gaming experiences that overcome the limitations of traditional blockchain technologies.
LayerZero’s technology makes it easy for gamers to manage digital assets and engage in cross-chain activities, freeing them up to fully enjoy the gaming experience without getting bogged down by technical details.
Bryan Pellegrino’s Perspective
Bryan Pellegrino, Chief Executive Officer of LayerZero Labs, expressed enthusiasm about the collaboration:
“We are thrilled to partner with Animoca Brands as the preferred interoperability provider for their portfolio projects. This collaboration will create seamless omnichain interactions and enhance digital experiences for our respective communities.”
Yat Siu’s Vision
Yat Siu, Co-founder and Executive Chairman of Animoca Brands emphasized the importance of supporting mission-aligned builders:
“We envision an omnichain future for digital content and gaming. At a time when the games industry faces new and old challenges, it’s crucial to signal our dedication to developers like Bryan and the LayerZero team, who are developing battle-tested infrastructure for the future of the internet.”
LayerZero’s Impact
LayerZero Labs’ messaging platform links more than 80 blockchains, enabling seamless and safe communication across different chains. Since its launch in March 2022, the LayerZero protocol has processed more than 135 million messages, with thousands of mainnet contracts deployed by developer teams worldwide.
This strategic partnership underscores the commitment to advancing interoperability in the Web3 ecosystem, benefiting both developers and users.
