Sotheby’s Floats New Generative Art Program for Artists

Sotheby's Floats New Generative Art Program for Artists
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Sotheby’s, the renowned auction house, is set to make a groundbreaking move in the art world with the launch of an on-chain generative art program.

According to the announcement, the innovative initiative will be powered by the Art Block Engine, a platform that has gained significant attention for its ability to create unique and dynamic digital art pieces.

Generative art refers to artwork that is created using an algorithm or a set of rules, allowing for endless possibilities and variations. This form of art has gained popularity in recent years due to its ability to push the boundaries of creativity and challenge traditional notions of authorship. By harnessing the power of blockchain technology, Sotheby’s is taking a significant step towards embracing the digital art movement and exploring new avenues for artistic expression.

Sotheby’s to Integrate Blockchain and Arts

Undoubtedly, Sotheby’s decision to partner with Art Blocks is a testament to the auction house’s commitment to innovation and its recognition of the potential of blockchain technology in the art world. By leveraging the power of blockchain, Sotheby’s aims to create a transparent and secure platform for artists and collectors to engage with generative art. This move also opens up new possibilities for artists to monetize their work and reach a global audience.

Sotheby's to Integrate Blockchain and Arts

With this new initiative, Sotheby’s is not only embracing the digital art movement but also positioning itself as a pioneer in the integration of blockchain technology in the art market. As the art world continues to evolve and adapt to the digital age, Sotheby’s is demonstrating its willingness to embrace change and explore new frontiers.

Markedly, the generative art program will be launched on July 26, and it will honor Vera Molnar, a generative art pioneer, and the first female digital artist. In addition, the program will highlight about two to three generative artists yearly. Also, sales will be fully on-chain and will be sold via a Dutch auction format, as bids will begin at 20 ETH.

Notably, the launch of Sotheby’s on-chain generative art program is expected to generate significant interest and excitement among art enthusiasts and collectors. The auction house has a long-standing reputation for curating and selling some of the world’s most valuable and sought-after artworks. 

Recall that just last month, the iconic auction house introduced a new on-chain Non-Fungible Token (NFT) marketplace allowing digital art collectors to purchase secondary NFTs.


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