Michael Saylor told followers on August 24 to “think like a ₿illionaire,” sharing a video arguing that Bitcoin passes what he calls the Bernard Arnault test. His framework puts long-term desirability at the center of Bitcoin’s investment case, rather than focusing only on near-term price appreciation.
Think like a ₿illionaire. pic.twitter.com/97bZog5muo
— Michael Saylor (@saylor) August 24, 2026
Saylor’s test asks investors with substantial capital to consider whether someone richer, smarter and more cultured would still want to buy the same asset from them 10 years later. In his view, Bitcoin meets that standard, making future demand from increasingly wealthy buyers the key measure of an asset’s durability.
The message extends Saylor’s long-running emphasis on holding Bitcoin with a multi-year horizon. Rather than presenting a specific price target, the argument centers on whether scarcity and enduring demand can preserve its appeal over time, leaving Bitcoin’s ability to attract future capital as the real test of the billionaire mindset.
Source: Michael Saylor’s official X account.
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