One of the most successful teams in European football, Paris Saint-Germain (PSG), has collaborated with Taiwanese celebrity, Jay Chou, to launch a new metaverse art project.
This comes on the heels after PSG filed a series of trademark applications to register its name geared towards a number of Web 3 services, including non-fungible tokens (NFT) backed multimedia, crypto wallets, cryptocurrency transactions and digital collectibles. The applications seek to establish PSG as a brand on several virtual memorabilia and trading cards, all authenticated by NFTs.
PSG is in the Metaverse!
French Football Club PARIS SAINT-GERMAIN has filed a trademark application covering:
— Mike Kondoudis (@KondoudisLaw) March 21, 2022
Soccer in the Digital World
On June 19, the football powerhouse announced a partnership with Mandarin popular music superstar, Jay Chou, to create a metaverse project in order to revolutionize the art and charity space. The promotional video saw football megastars, Lionel Messi and Neymar join forces with Chou, teasing a preview of the artwork, which combines PSG’s mascot with Chou’s unique style of design.
According to the official blog post, Chou, who starred in popular movies like, “The Green Hornet” and “Now You See Me 2” will be represented by another Honk Kong based singer, Edison Chen’s company for the metaverse project. Last year, Chou, sold his white-glove art collection at Sotheby’s for a whopping $10.7 million. This year, the Mandpop star inked a deal with PSG to innovate a new form of metaverse art.
The collaboration aims to propell PSG’s popularity within Asia. By the same token, Chou is seeking to expand his reach in Europe and could soon announce a concert at Parc des Princes, PSG’s stadium, marking the first time a Mandarin artist has performed there.
Football Clubs Rendezvous With Crypto
This is not the first time PSG has experimented with crypto. The football club launched its own PSG fan token in 2020, and planned to use cryptocurrency to pay for part of the contract of Lionel Messi. The PSG fan tokens were created to give fans, some kind of decision power in some of the matters regarding the club. Marc Armstrong, PSG’s Director of Partnerships was noted saying,
“We have been able to engage with a new global audience, creating a significant digital revenue stream.”
— Clout News (@CloutNewsMedia) February 21, 2022
Apart from PSG, other notable football clubs have also forayed in the digital realm. In February 2022, prominent English football club, Manchester City, teamed up with electronics giant, Sony group, to create a virtual stadium in the metaverse. Later in March, premier league football club, Liverpool, launched its own non-fungible token (NFT) collection, the LFC Heroes Club.