AdsDax achieved 1372 crypto transactions per second using Hedera Hashgraph’s blockchain in partnership with Zee Entertainment Enterprises. The partnership is focused on showing the enterprise use cases for DLT and blockchain.
“In reaching over 1300 TPS, @AdsDaxPlatform, together with @ZEECorporate and Hedera #Hashgraph, have proven we can deliver high throughput adtech solutions that require automation and data analysis across billions of consumer interactions every month,” tweeted Hedera Hashgraph.
New Record in Cryptocurrency Industry
AdsDax achievement is a new record for transactions per second in the cryptocurrency industry. They achieve over 1300 transactions per second after expanding the infrastructure capacity and joining forces with Zee to run big advertising campaigns using Hedera’s blockchain.
AdsDax is a UK based advertising platform that provides marketplace features to its users. Their partnership with the Indian Zee Entertainment, one of the leading actors of the advertising industry in India, meant a lot for both blockchain and advertising industries.
The advertising campaign that resulted in a new record for crypto transactions included real-time micropayments in cryptocurrency for each impression. This means many transactions happen each second, and the underlying network should handle them reliably. The over 1300 transaction per second milestone approves the AdsDax ability to provide micro-rewards for consumers engaging with online advertisements.
Ian Mullins, the AdsDax CEO, said about the achievement:
“This record is a huge proof-point for our business model and showcases how AdsDax is leading the way in the adoption of DLT in advertising. We are one step closer to our goal to pay micro-rewards to consumers for their time, data, and attention whilst surfing the internet. In reaching over 1300 TPS, AdsDax, together with Zee Entertainment and Hedera Hashgraph, have proven we can deliver high throughput adtech and fintech solutions that require automation and data analysis across billions of consumer interactions every month. We reached over 1300 TPS, and neither our platform nor the Hedera network flinched; we have the capacity to go even bigger.”
AdsDax’s partnership with Hedera involved tracking millions of events from advertisements. Advertisers and publishers could get real-time consensus-verified statistics from Hedera’s blockchain.