Coinbase Launches New TV Campaign; To Focus On Importance Of Crypto

Coinbase Launches New TV Campaign To Focus On Importance Of Crypto
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One of the leading US-based crypto exchanges, Coinbase will soon be rolling out a new TV ad campaign in the country, demonstrating the importance of cryptocurrencies and its significant impact on the financial landscape, technology sector, and individual empowerment all across the globe.

The campaign, titled “Moving America Forward”,  seems to be another ardent attempt from Coinbase to showcase the importance of crypto and decentralization along with financial freedom, security, and how digital assets hold the power to change the global financial system. The advertisement also aims to exhibit the prominence of blockchain technology, which enables transactions and record-keeping without the need for intermediaries like banks or governments.

Crypto Moves America Forward

Ironically, the ad campaign will be live in Washington DC, where a majority of the US lawmakers and regulators are based in. According to the official blog post, the crypto campaign will kick off via a series of four different advertisements featuring Armstrong, which will mostly air during “popular Sunday shows” on U.S. TV, with some also appearing during ad breaks of the NBA Finals series.

Titled “The History of Money Initiative”, “Stand With Crypto Day”, “Real People Using Crypto for Real Needs”, and “The State of Crypto Summit”, each advertisement will premier over the course of four separate weeks. In a short video, Brian Armstrong, the chief executive officer of Coinbase, explained how crypto can offer investors and traders diversification from traditional financial assets, while, allowing businesses and individuals to conduct fast, secure, and transparent transactions on a global scale.

Crypto Moves America Forward

In addition, Armstrong noted the campaign intends to change the narrative around cryptocurrency using a multi-faceted approach that involves education, communication, and addressing misconceptions. He added,

“Cryptocurrency, regardless of what you think about it, is not going anywhere. It can’t be uninvented. Most of the world is embracing this technology now to update their financial system.”

This is not the first time Coinbase has taken to national television to display the importance of digital assets. Earlier this year, the crypto exchange released a similar ad focusing on the theme of modernizing financial technology via cryptocurrency.

Furthermore, in March 2023, the firm released an ad via YouTube titled “It’s Time to Update the Financial System” to promote crypto, citing several growing use cases, including inflation hedging in developing countries, crypto remittances, and efficient provision of humanitarian aid.

The Importance Of Crypto Education

Over the recent past, crypto-related firms have doubled down on raising awareness and providing individuals with the knowledge and understanding of cryptocurrencies and blockchain technology. Crypto education enables users to make informed decisions regarding investing, using, and participating in the crypto ecosystem including empowering individuals, mitigating risks, fostering innovation, and promoting financial inclusion, among many others.

Recently, Binance deployed a new ChatGPT-powered chatbot called Binance Sensei, on its education platform, Binance Academy, to help users learn about crypto, blockchain, and Web3. In February, crypto exchange Gemini launched an education platform called “Cryptopedia” in order to impart cryptocurrency education. Previously, Vitalik Buterin, co-founder of Ethereum (ETH) had explained,

“Whereas most technologies tend to automate workers on the periphery doing menial tasks, blockchains automate away the center. Instead of putting the taxi driver out of a job, blockchain puts Uber out of a job and lets the taxi drivers work with the customer directly”.


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