{"id":145784,"date":"2023-07-10T10:59:30","date_gmt":"2023-07-10T10:59:30","guid":{"rendered":"https:\/\/crypto-economy.com\/?p=145784"},"modified":"2023-07-10T12:55:47","modified_gmt":"2023-07-10T12:55:47","slug":"electronics-giant-lg-subsidiary-joins-metaverse-craze-opens-digital-clothing-store","status":"publish","type":"post","link":"https:\/\/crypto-economy.com\/electronics-giant-lg-subsidiary-joins-metaverse-craze-opens-digital-clothing-store\/","title":{"rendered":"Electronics Giant LG Subsidiary Joins Metaverse Craze; Opens Digital Clothing Store"},"content":{"rendered":"

LG Uplus<\/strong>, the third largest South Korean telecommunications and mobile phone operator controlled by the LG Group, is reportedly launching a clothing store in the metaverse<\/a>, called, “Meta Slap”.<\/em><\/strong> <\/p>\n

A New Digital Clothing Store<\/h2>\n

According to a new report<\/a>, the digital clothing which is being developed with South Korean fashion companies Ation Fashion and Z-Emotion will offer a digital service for office workers, to develop metaverse<\/a> commerce in fashion. On July 9, the three businesses, together, signed a memorandum of understanding (MOU) to run Meta Slap that will combine both the physical and virtual worlds. <\/strong><\/p>\n

The online clothing marketplace will also provide links to offline products, allowing users to purchase real-life items straight from the metaverse. In addition, LG Uplus Corp., Ation Fashion, and Z-Emotion also plan to introduce an artificial intelligence-powered fitting room to enable users to dress up their digital avatars.\u00a0<\/strong><\/p>\n

This comes shortly after LG UPlus launched<\/a> another metaverse platform called \u201cKidstopia,\u201d<\/em> in February 2023.\u00a0 The digital platform will seek to allow young children to take assessments, learn English, gain knowledge about various topics and offer other wide range of engaging and educational content.<\/p>\n

\"A<\/p>\n

Use Cases in Virtual World Shoot Up<\/h2>\n

In recent years, the Metaverse has become a bustling and growing virtual world with users enjoying various activities within the virtual world. Metaverse use cases have also shot up with many users across the globe having begun to create virtual worlds that replicate their real-world environment.<\/strong> This includes virtual homes, which can be customized with virtual furniture, digital avatars of themselves, digital offices, go shopping, get a job, among many others.<\/p>\n

Leading companies like Meta, Google, and Microsoft are taking proactive steps toward creating their metaverses. Big brands have also started using AR and VR in their business models actively to offer their customers new levels of interaction and engagement.<\/span><\/p>\n

\"Use<\/p>\n

Metaverse Fashion Gains Massive Traction<\/h2>\n

One such industry, that has witnessed massive traction in the digital realm is fashion.<\/span><\/strong>\u00a0Fashion giants including Gucci, Armani, Dolce and Gabbana, Hermes, Louis Vuitton, Burberry, Prada, and Nike among scores of other clothing brands have dipped their toes in the metaverse sea. Of late, metaverse fashion shows have witnessed huge traction among fashion enthusiasts.<\/span><\/p>\n

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Metaverse Fashion Week sees VR go vogue pic.twitter.com\/nILMN6ysXm<\/a><\/p>\n

— CNN (@CNN) May 23, 2023<\/a><\/p><\/blockquote>\n