{"id":13214,"date":"2019-03-27T00:00:00","date_gmt":"2019-03-27T00:00:00","guid":{"rendered":"https:\/\/crypto-economy.com\/2019\/03\/27\/owner-louis-vuitton-christian-dior-blockchain-project-consensys-azure\/"},"modified":"2019-03-27T00:00:00","modified_gmt":"2019-03-27T00:00:00","slug":"owner-louis-vuitton-christian-dior-blockchain-project-consensys-azure","status":"publish","type":"post","link":"https:\/\/crypto-economy.com\/owner-louis-vuitton-christian-dior-blockchain-project-consensys-azure\/","title":{"rendered":"Owner conglomerate of Louis Vuitton & Christian Dior Building a Blockchain Project with ConsenSys and Azure"},"content":{"rendered":"
Mo\u00ebt Hennessy Louis Vuitton SE (LVMH), owner of luxury brands Louis Vuitton and Parfums Christian Dior is planning on launching a cryptographic provenance platform that will help the conglomerate to prove the authenticity<\/a> <\/strong>of its brands\u2019 products with the aim of curbing fake products in the industry.<\/p>\n Media reports have shown that the proposed blockchain will be called Aura<\/strong> and is scheduled to launch in May or June 2019. LVMH owns several luxury brands but the blockchain is expected to roll out with the above two brands before the rest are added later.<\/p>\n According to sources familiar with the development, Aura is based on the Quorum<\/strong> platform, a variant of the Ethereum<\/a> <\/strong>blockchain and has been built in collaboration with Ethereum-focused development studio Consensys<\/a> <\/strong>and Microsoft\u2019s Azure<\/strong> Cloud<\/strong>. A source that spoke to crypto- industry media said that Aura will be launching in phases.<\/p>\n \u201cTo begin with AURA will provide proof of authenticity of luxury items and trace their origins from raw materials to point of sale and beyond to used-goods markets. The next phase of the platform will explore protection of creative intellectual property, exclusive offers, and events for each brands\u2019 customers, as well as anti-ad fraud.\u201d<\/em><\/p>\n