{"id":13202,"date":"2019-03-27T00:00:00","date_gmt":"2019-03-27T00:00:00","guid":{"rendered":"https:\/\/crypto-economy.com\/2019\/03\/27\/william-grant-son-partner-with-arc-net-to-use-blockchain-technology-to-fight-counterfeiting\/"},"modified":"2019-03-27T00:00:00","modified_gmt":"2019-03-27T00:00:00","slug":"william-grant-son-partner-with-arc-net-to-use-blockchain-technology-to-fight-counterfeiting","status":"publish","type":"post","link":"https:\/\/crypto-economy.com\/william-grant-son-partner-with-arc-net-to-use-blockchain-technology-to-fight-counterfeiting\/","title":{"rendered":"William Grant & Son Partner With Arc-Net to Use Blockchain Technology to Fight Counterfeiting"},"content":{"rendered":"
Counterfeits affect every industry across the globe, and for William Grant & Son<\/a><\/strong> it’s costing them millions. However, in a bid to help save its revenue stream having been in operation for decades in the drinks business, William Grant & Son is now working with blockchain firm Arc-Net<\/a><\/strong> to use blockchain technology to fight counterfeits.<\/p>\n Per information on liquor based website The Drinks Business, William Grant & Son is set to use blockchain to track its premium Scotch whisky brand Alisa Bay<\/strong> movement from manufacturing to the time it hits the market and gets sold. In detail, the blockchain system will help WG&S get data through the use of a location system. The latter will help WG&S gather info the moment their whisky brand Alisa Bay reaches the market. The data will help improve service delivery. Alongside helping gather data from potential and existing customers, the blockchain system will help curb counterfeiting<\/a><\/strong> through tracking the products starting from the manufacturing process, distilling and storage.<\/p>\n